15 Trust Signals to Add to Your Local Business Website Today

Your local business website is working around the clock, but here's the question: is it building trust or scaring customers away? A staggering 87% of shoppers conduct online research before making a purchase. That means potential customers are sizing up your business right now, and they're making snap judgments based on what they see. If your website doesn't scream "trustworthy," they'll click away and find someone who does.